Introducing OnPoint!

Introducing OnPoint!

PointRoll is pleased to announce the release of OnPoint version 1 which includes Dynamic Content Optimization (DCO) and an Analytics Dashboard. The DCO features of the OnPoint plat ...

Welcome to The New PointRoll

Welcome to The New PointRoll

      For over a decade, PointRoll has been an industry leader. From creating the first user-initiated interactive expandable ad in 2000 to being the first to delive ...

SXSWi Recap

SXSWi Recap

Last week a couple PointRollers headed down to Austin, Texas along with about 18,000 other individuals to witness the madness that was SXSW Interactive. We felt very privileged to ...

CASE STUDY: SUPERVALU Drives In-Store Grocery Sales with Localized Expandable Rich Media Ad Campaign

In response to consumer changes in media consumption and the rise in consumers shopping online, SUPERVALU®, a leader in the grocery retailing industry, partnered with PointRoll to explore the use of new media and cutting edge ways to enhance how they reach customers online. SUPERVALU was looking to expand their advertising mix to reach consumers as they spend increasing amounts of time online and explore ri ...

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Is DCO Too Hot to Touch? Absolutely Not.

One of the hottest topics in display advertising today is Dynamic Creative Optimization (DCO).  DCO allows agencies and advertisers to efficiently build many different versions of an ad and target the right ad to the right consumer. Most importantly, DCO is effective.  But if you’re new to it, DCO can also seem a bit intimidating and even limiting.  How can you take advantage of this proven method without d ...

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PointRoll 2011 Benchmark Report: Interaction Rate

Everybody loves benchmarks. Or if you’re reading this post, I bet you love benchmarks. PointRoll just released its 2011 Benchmark Report.  After analyzing billions and billions of impressions across all sorts of publishers and formats from last year, PointRoll presented its findings last week in this 20-page report. From the outset, the report looks at two distinct types of metrics: Branding and Engagement ...

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OnPoint Analytics: Simple & To The Point

We just launched our new campaign management, analytics and ad delivery platform, OnPoint, last week. One of the new features of OnPoint is our advanced analytics capabilities, which we’d like to take a moment to explain in a bit more detail. OnPoint Analytics was designed with three simple factors in mind: Every online campaign has its own story written within the performance metrics. Marketers need tools ...

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